AE Live Group / The Hundred
AE Live Group partnered with Zenzero to to develop and manage a Player Registration System and Draft software for The Hundred competition.
AE Live Group live is a leading provider of broadcast solutions, working with global sports governing bodies, broadcasters, and production companies to deliver innovative, data-driven coverage. Known for creating cutting-edge broadcast graphics and digital experiences, ae.live helps transform the way audiences engage with live sport on screen and in-venue.
AE Live Group partnered with Zenzero to deliver a Player Registration System and Draft software for the England and Wales Cricket Board’s (ECB) competition, The Hundred. This project marked a major first in UK sport, requiring a solution that could not only manage player registration but also support the country’s first live Player Draft, integrating seamlessly with broadcast and in-venue systems.
- Player registration system
- Live draft integration
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The ECB’s competition, The Hundred, required a centralised, reliable system to manage registrations and support the inaugural Player Draft. The challenge was to create software capable of real-time communication of player selections while linking directly to broadcast graphics and venue screens, ensuring maximum fan engagement and flawless execution on the night.
AE Live Group delivers innovative data and graphics solutions for some of the world’s biggest sporting events, helping audiences engage with live sport across broadcast and digital platforms.
Trusted by broadcasters and governing bodies around the globe, AE Live Group specialises in real-time data integration, broadcast graphics, and fan engagement technologies.
Zenzero developed a bespoke Player Registration System and Live Draft application to manage the process end to end – from player sign-up to live event coverage.
Key features included:
- Player Registration Management – over 1,000 cricketers worldwide successfully registered through the system, streamlining the ECB’s administrative processes.
- Live Draft Event Support – real-time data on player availability and official timing gave team managers the confidence to make fast, informed decisions.
- Broadcast Integration – the software linked seamlessly with in-venue digital screens and broadcast graphics, enhancing the viewing experience for fans and boosting the competition’s profile.
The launch of Zenzero’s software delivered powerful results:
Historic Player Draft – the first of its kind in UK sport, setting a new benchmark for cricket.
Efficient Selection Process – managers were able to make quick, accurate selections thanks to real-time data.
Enhanced Fan Engagement – broadcast and venue integration gave fans an engaging, immersive experience.
The continued use of the system in subsequent years demonstrates its impact and adaptability, with updates introduced to meet new rules and competition needs. Zenzero’s partnership with ae.live has been key to the success of The Hundred, showcasing how innovative IT solutions can transform sport at the highest level.
