Meet Adam Crossling, a once one-man marketing team who today is a senior leader responsible for a marketing team of eight. He has worked in Managed Services Providers internationally and here in the UK. What are some of the lessons he has learnt along the way?
Prior to working in IT, Adam worked in retail sales which created the foundation for understanding customers’ needs. This has supported him through his career in both sales and marketing where he approaches clients’ needs in a consultative way. Having been pivotal in winning awards for Zenzero including Next Generation MSP Innovation Award, most innovative company in the Midlands, he is a real asset to the team.
Adam’s career trajectory began when Zenzero’s founder Anne Tasker scouted him working as a Sales Associate at Currys PC World in Leamington Spa.
“Anne brought me into Zenzero at a time when there were only 20-25 employees. I was hired in an Account Management role but I didn’t have any real IT business knowledge, so I worked for about 6 months on the Service Desk to build my skills. I remained in Account Management and developed my knowledge further for the next three to four years.”
Then Adam took his skills overseas and worked in a Sales & Marketing role at another IT company in Christchurch, New Zealand.
“Two years later I came back to the UK and was offered a role in Partnerships and Marketing full-time at Zenzero and have never looked back”.
When asked what he enjoys most about his role, Adam shares “I love working with all the different people in the team and across the business.” A day in the life of Adam includes making sure the team is on track to meet marketing objectives and that they’re delivering enough opportunities for the business.
Adam’s career highlights include demonstrating his leadership skills.
“I think the main highlight was the first hire I had in the marketing team – the ability to become a line manager three years ago. The business has recognised the importance of marketing and a highlight is that it’s given us the ability to build this ‘marketing machine’ that we have developed over the years.”
Adam’s learnt many career lessons along the way but he shares the importance of perseverance.
“Sticking at it, being patient, working hard and getting your head down. Prove yourself, and typically what you are looking for will happen.”
Alongside being Head of Marketing, Adam was a key member in founding the partnership with Coventry Rugby . “They met with many IT companies and they liked us as people. We are a passionate business and true to our word, and that’s why they chose Zenzero.”
Adam was also responsible for the creation of Zenzero’s first ale!
“We had an idea to celebrate the end of the year with our customers. We produced a Zenzero beer as a Christmas present. The first one we did was brewed bespoke with a local brewery near Leamington Spa. We were the only people who could have that exclusive beer. It was created with orange and ginger in the recipe In Italian Zenzero means ginger – very on brand!. And then we re-did it a year later with just a main run beer that they already make with a different label and it went down really well.”
Make your own story and join the Zenzero team!
Here at Zenzero, we have a number of exciting opportunities open in all areas of the business. If you would like to know more about our available roles, view our current vacancies here.