Proper Music Distribution partnered with Zenzero to modernise core systems, automating marketing, billing, and inventory processes to save time, improve accuracy, and support growth.
Company
Proper Music Distribution
Industry
Music and entertainment industry
Location
Dartford, UK
Company Overview
Proper Music Distribution is a leading name in the entertainment industry, providing sales, marketing, distribution, label services, fulfilment, and more to independent music labels and rights-holders. With a constantly expanding catalogue of album releases and individual tracks, Proper Music supports clients worldwide in managing, promoting, and delivering their music effectively.
Project Description
As Proper Music’s catalogue grew, manually generating product information sheets for distributors and retailers became increasingly time-consuming and resource-intensive. The company partnered with Zenzero to automate the creation and distribution of these sheets, improve data accuracy, and deliver a more personalised experience for subscribers.
Project
Digital transformation partnership for music distribution.
Project Specifics
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Subscription & Marketing Automation
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Billing, Inventory & Sales Reporting
CHALLENGE
Managing growth with manual, outdated systems
With tens of thousands of new releases every year and a complex billing and fulfilment process, Proper Music faced significant challenges in generating and distributing marketing collateral, managing inventory, and reporting sales data. Reliance on manual or outdated systems was time-consuming, prone to error, and unsustainable as the business grew. A scalable, integrated solution was required to streamline operations, improve accuracy, and enhance client engagement.
SOLUTION
Cloud-based automation for marketing, billing, and inventory
Zenzero partnered with Proper Music to deliver a suite of cloud-based systems that transformed how the business managed subscriptions, marketing collateral, billing, inventory, and sales reporting.
- Automated Marketing Collateral – Automated generation and distribution of product information sheets, customised by genre and enhanced with embedded audio/video previews, reducing ten person-days of work to a few hours.
- Billing & Invoicing – A cloud-native system integrated with Warehouse Management, SAGE accounts, and Sales Management, automating sales data and invoice distribution in multiple formats.
- Inventory Management – A mobile app and web dashboards enabled a perpetual inventory process, eliminating the need for annual stock checks and ensuring alignment with operational targets.
- Sales Reporting – Using Microsoft Power BI, Proper Music gained real-time access to consolidated sales and business insights.
- Scalable Infrastructure – All systems were hosted on Microsoft Azure, ensuring security, resilience, and scalability.
“Having direct access to the developers alongside the project manager ensured that our exact needs were met.”
David Webb, E-Commerce & Fulfilment Services Manager, Proper Music DistributionÂ
RESULT
Efficiency, accuracy, and enhanced client experience
The transformation delivered measurable benefits across Proper Music’s operations:
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Time & Cost Savings – Weekly marketing processes reduced from ten person-days to just hours; automation also drove efficiencies in billing and inventory management.
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Improved Data Accuracy – Centralised, reliable data improved consistency across reporting and external communications.
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Enhanced Customer Experience – Retailers and subscribers accessed tailored marketing materials, richer previews, and easier order processes.
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Operational Growth – With scalable, cloud-based systems, Proper Music can now handle its expanding catalogue and growing client base with confidence.
