At Zenzero, we keep a close eye on business trends shaping how organisations adopt cloud computing, digital transformation and modern cloud technology. For financial services providers, insurers and organisations serving both consumers and small business customers, these developments are more than headlines – they are signals of how technology is redefining business performance.
A recent announcement that Nationwide has expanded its partnership with Amazon Web Services (AWS) highlights exactly why cloud transformation now plays a vital role in delivering resilient, customer-focused services. The move shows how a preferred cloud provider can support long-term growth, deeper insights and greater assurance across business-critical workloads.
The bigger picture: cloud transformation at scale
Nationwide’s expanded use of Amazon Web Services AWS is part of a long-term plan to modernise applications, move key systems to a scalable cloud platform, and rapidly speed up innovation. By selecting AWS enterprise services, Nationwide is enabling cloud services that support millions of customers while maintaining confidence, security and compliance.
This includes modernising customer-facing applications, improving the flagship website and enhancing the online experience for both personal and commercial insurance policy systems. These systems support independent agents, financial professionals and customer teams who rely on timely, accurate data to serve customers effectively.
Through AWS’s service portfolio – including AWS analytics, machine learning services and serverless technologies – Nationwide can pull data from multiple sources, analyse application usage patterns and gain critical insights into customer preferences.
AI, Machine Learning and Deeper Insights
A key part of Nationwide’s rapid progress is its investment in machine learning models and AI capabilities. By pairing AWS experts with internal data scientists, cross-functional teams can extract new insights, improve risk assessment and streamline the underwriting process.
For example:
- Machine learning can automatically extract text from scanned documents, improving efficiency and accuracy
- Marketing analytics can deliver personalised insurance policy recommendations based on customer behaviour
- AWS analytics tools allow data scientists to enhance reporting and surface insights related to customer needs
This ability to gain deeper insights empowers Nationwide to serve customers better, including small businesses, small business owners and new digital audiences.
Customer experience and contact centre innovation
Improving customer experience sits at the heart of this cloud transformation. Nationwide’s use of AWS supports next-generation tools across its contact centre, helping customer service associates access the right information at the right time. Cloud-based platforms also enable services such as a checker service, giving customers greater confidence while reducing pressure on contact centre teams.
This creates:
- Faster, more personalised interactions
- Greater assurance and consistency across customer teams
- Improved confidence for customers based on accurate, timely data
By understanding customer preferences and delivering personalised recommendations, organisations can build trust while supporting complex insurance coverage and financial products.
What this means for businesses today
Nationwide’s approach offers clear lessons for organisations across finance, insurance and beyond.
Cloud is the foundation for modern operating practices
Cloud computing is no longer an add-on. It underpins modern operating practices, allowing organisations to move workloads to the cloud quicker, scale securely and support business-critical workloads.
At Zenzero, we help organisations:
- Plan and deliver cloud transformation programmes
- Design hybrid and multi-cloud environments using selected AWS services
- Support AWS enterprise adoption with governance, security and compliance
Data, AI and machine learning drive performance
From underwriting to customer engagement, machine learning services and AI capabilities provide unmatched portfolio value when implemented correctly. They enable better decision-making, faster processing and new insights across the business.
Zenzero works with:
- Data scientists and business teams to deploy machine learning models
- AWS analytics to uncover critical insights
- AI-driven tools that support customer experience and operational efficiency
Empowering people is as important as technology
Nationwide’s success also comes from investing in people. By pairing AWS experts on site with internal teams, organisations can ensure new tools are adopted effectively and deliver measurable business value.
Zenzero mirrors this approach by supporting:
- Skills development for cloud, data and AI
- Change management and adoption programmes
- Cross-functional teams working towards key milestones
Zenzero: supporting cloud-led digital transformation
Nationwide’s expanded AWS partnership shows how cloud services, machine learning and digital transformation work together to improve performance, resilience and customer confidence.
At Zenzero, we help organisations across finance, insurance, care and legal sectors:
- Modernise infrastructure and applications
- Improve customer experience through cloud technology
- Enable financial and insurance resources with secure, scalable platforms
- Support long-term digital strategies using Amazon Web Services
Whether you’re serving customers through independent agents, supporting small businesses, or modernising complex insurance and financial systems, Zenzero can help you move faster, gain new insights and deliver better outcomes.
Talk to Zenzero today about what cloud transformation could mean for your business – now and into the future.